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Meet Bad Ghost Company
Sep 20, 20261 min read

Meet Bad Ghost Company

You may have noticed something new around here.

Our Ghost products are moving out of UPPERCASE Designs and into their own brand: Bad Ghost Company.

Why the split?

Simple. The Ghost lineup has grown, and we want to build it more intentionally.

Giving it its own home lets us create future products that work together, make more sense together, and are easier for customers to understand without playing accessory detective.

It also gives us a clearer direction for what we want to solve.

We want you to use your MacBook like a MacBook. Toss it in your bag. Work at a coffee shop. Eat lunch next to it. Actually live with the thing.

Not spend your day serving it like a tiny aluminum king.

Bad Ghost Company is our way of building protection around that idea.

Same team. Same experience since 2012.

Just a new home for what comes next.

Made for the worry-free days.

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